Strategic Communication is all about communicating with intent. It involves knowing who you are as a person or organization: your mission, values, and goals; what you are trying to say and who you are trying to reach. Are you hoping to inform an audience of a certain issue that you care about? Are you hoping to get them to buy your product or to get them to act on something? Or are you just looking to get your name out there and make people feel good about you? Strategic communication is a diverse multidisciplinary field that includes research, planning, and executing communication campaigns through many types of media for any type of organization that needs to get their message out. This can include businesses, non-profits, governments, advocacy and political groups, and even individual people.
Below are a few examples of some of the work I’ve done so far in this dynamic field.
Communications Analysis and Proposals
Café con Comunidad Campaign Proposal [PDF]
Café, comunidad, y cultura (coffee, community, and culture) are three of the values expressed by Pomona California based coffee shop Mi Cafecito. But when the small company opened up their second shop an hour away from their home in the early stages of the Coronavirus pandemic, they would face the challenge of trying to share these values beyond their established base to an entirely new community.
This class project proposes ways to bring awareness, build community, and encourage online sales through a communications campaign.
Daihatsu Wake – Anchan [PDF]
How does a sub-compact Kei car stand out in a market flooded with Kei cars? In this work I analyze Daihatsu’s commercial campaign for the Daihatsu Wake, and how they use melodrama to create a viral series worth watching even when the viewer might not understand Japanese.
Print/Digital Flyers
Social Media
